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Industry 04/07Salon & booking service

A platform for a salon or booking service

Booking without a call into slots where the service fits, reminders and rescheduling in Telegram, deposits against no-shows, passes and bonuses. Every specialist’s schedule, client cards and pay in one window.

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Turnkey, yours to own, from $5,000

48appointments today

What you get

  1. 01

    Fewer no-shows

    A reminder the day before and two hours before, one-tap rescheduling, a deposit for evening slots, and a freed slot goes straight to the waitlist.

  2. 02

    A free receptionist

    Clients book themselves, around the clock, with the right specialist and service.

  3. 03

    Regular clients

    Passes, bonuses and “bring a friend” in the Mini App, no plastic cards.

Four partsOne system

One customer journey through the whole platform.
The data is shared: whatever happens in one part shows up in the others.

Booked: Maria, 2:30 pm · manicureBooked: Maria,2:30 pm · manicureKOLYVAN TECHNO · BUS-4Booked: Maria,2:30 pm · manicureBooked: Maria, 2:30 pm · manicure
Hover a part or tap below
04 / 04 · Admin panel
You see specialist load and revenue in the admin panel
Specialists’ schedules, client cards, pay and revenue

What a salon & booking platform does

Everything a salon, barbershop, clinic, studio or workshop that works by appointment needs: booking without a call, specialists’ schedules, reminders and deposits against no-shows, a client card, passes, bonuses and specialists’ pay. Below are mock-ups on made-up data for the LUMA salon.

  1. 01Online booking
  2. 02Specialists’ schedule
  3. 03Reminders & rescheduling
  4. 04Client card
  5. 05Passes & deposits
  6. 06Bonuses & bring a friend
  7. 07Reviews & rating
  8. 08Segment mailings
  9. 09Pay & revenue
  10. 10Branches

01Online booking

Booking without a call, only into slots where the service fits

A client opens the site or the Mini App, picks a service, a specialist and a time and sees only the slots where the whole service fits, given its length, breaks and room prep. Sign-in with Telegram in one tap: no passwords or forms, the name and phone are already there. The confirmation lands in the bot right away and the booking goes into the specialist’s schedule. Reception doesn’t pick up the phone, and the client books at 11:40 pm, when it suits them.

  • Each service and specialist has its own length: slots compute themselves
  • Several services in a row: manicure and pedicure in one visit
  • Sign-in with Telegram: one account on the site, in the bot and Mini App
  • A specific specialist, “anyone free” or a particular room
  • A buffer for cleaning and prep between clients

02Specialists’ schedule

Every specialist’s schedule on one screen

The admin panel has an hourly grid: specialists and rooms in columns, bookings as blocks of the right length, breaks hatched. Drag a booking to another specialist or time, and the client is notified of the change at once. Online bookings, calls to reception and walk-ins land in one grid, so double bookings don’t happen. Specialists see their day in the Mini App and block out lunch themselves.

  • Drag a booking, and the client gets a notification
  • Breaks, holidays and shift patterns
  • Reception and online bookings in one grid, no overlaps
  • Each specialist’s load for the day in percent
  • Specialists see their schedule in the Mini App

03Reminders & rescheduling

A no-show becomes a reschedule, and a free slot becomes a booking

The day before and two hours before, the bot sends a reminder with three buttons: coming, reschedule, cancel. “Reschedule” shows the same specialist’s free slots right away, no back-and-forth with reception. The freed-up time is offered to the waitlist at once: whoever taps first gets it. Reception sees what happened in the feed and does nothing by hand.

  • Reminders the day before and 2 hours before, timing is adjustable
  • Rescheduling in one tap: the same specialist’s slots
  • Waitlist by specialist, service or day
  • A freed slot goes straight to the waitlist
  • Unconfirmed bookings in a separate list at reception

04Client card

Specialists remember everything, even if the client saw someone else

Every client has a card with visit history, services, amounts and specialists. Preferences and notes: the colour formula, nail shape, allergies, “prefers silence”. Before/after photos sit in the card and are visible before the visit, so a new specialist can repeat the result. Bonuses, passes and reviews are in the same timeline, and any staff action can be undone.

  • Visit history, average ticket, favourite specialist
  • Formulas, preferences and allergies in front of the specialist
  • Before/after photos in the card, staff-only access
  • A “time for a touch-up” hint based on the service
  • One timeline with undo for any action

05Passes & deposits

Passes, packages and a deposit that stops no-shows

In the Mini App a client buys a pass or a service package and sees how many visits are left and until when it’s valid. A visit is written off automatically when the specialist closes the booking. For new clients, evening slots or long services you can turn on prepayment or a deposit: cancel in time and get the money back; don’t show and the deposit stays with the salon. You set the rules, and the client sees them before paying.

  • Visit passes and discounted service packages
  • Visits left and expiry date in the Mini App
  • Deposit or prepayment by rules: who, for what, how much
  • Timely cancellation: automatic refund
  • Gift cards sent via Telegram

06Bonuses & bring a friend

Clients bring friends, and both get bonuses

Every visit adds bonuses to the client’s account, which can pay for part of the next service. A personal “bring a friend” link opens booking in the Mini App, and both get bonuses only once the friend has actually come: a booking without a visit earns nothing. Tiers by number of visits, a birthday gift, tasks like “book online” and “arrive on time”. All in the Mini App, no plastic cards.

  • Bonuses per visit, earned only, never bought
  • Personal link: credited after the friend’s visit
  • Silver, Gold, Black tiers by number of visits
  • A birthday gift and tasks
  • Anti-abuse: one phone, one account

07Reviews & rating

A review after every visit and an honest specialist rating

A couple of hours after the visit the bot asks how it went: a rating for the specialist and the salon, a comment, a photo. A low score goes straight to the manager: you can call and fix it before the client walks off to a competitor. Ratings and return visits add up to a specialist ranking: you see who clients come back to and who they leave. The best reviews, with the client’s consent, go on the site, onto the specialist’s page.

  • A rating for the specialist and salon in the bot after the visit
  • Below 4 goes straight to the manager
  • Specialist ranking: ratings, returns, repeat bookings
  • Reviews with photos on the site, with consent
  • A maps review link for everyone who rated the visit

08Segment mailings

Message the people who are due, and they book

Segments come from visits: “not in for 60 days”, “colour more than 6 weeks ago”, “birthday this week”, “only sees Dina”. The message goes to Telegram with the client’s name and a button to book a free slot, not just “we have a promo”. After a mailing you see not only reads but how many people booked and for how much. Recurring mailings run on autopilot: a touch-up reminder goes out by itself on the right day.

  • Segments by visits, services, specialists and spend
  • A personal text and a “pick a time” button
  • Result: read, booked, revenue
  • Automations: touch-up, birthday, “we miss you”
  • Queue of ~25 messages/s without Telegram limits

09Pay & revenue

Specialists’ pay computes itself, no spreadsheets at month end

Each specialist gets a scheme: a percentage of services, a percentage of product sales, a base salary, materials deducted. The platform computes the payout from closed visits, and the specialist sees it in the Mini App, no arguing with reception. Revenue by day, specialist, service and payment method in one report, with an export for the accountant. The till is here too: card, cash, bonuses and a pass in one booking.

  • Pay schemes: percentage, salary, sales, materials
  • Specialists see their earnings in the Mini App
  • Revenue by day, specialist, service and payment
  • Export for the accountant
  • Till: card, cash, bonuses, passes

10Branches

Several locations, one system

Each branch has its own specialists, rooms, prices and hours, but the client is one: bonuses, passes and history work at any address. A specialist who works at two branches keeps one schedule without overlaps. The owner sees the whole network (load, revenue and reviews per location), and a manager sees only their own. At reception there’s a screen: who’s with a specialist now, who’s next and what’s free.

  • Client, bonuses and passes shared across locations
  • Each branch has its own prices and hours
  • A specialist at two branches keeps one schedule
  • Branch comparison: load, revenue, reviews
  • Roles, an action log and staff sign-in with 2FA
4 → 1
parts, one system
24/7
booking without reception
~25/s
mailing without blocks
500/s
requests, zero errors

Made for your business, not a template

We build a fully custom product of any complexity around your ideas and goals. The core is proven parts that already carry load for our clients, and everything else is built around your process, brand and ideas: from bonus logic to a character and animations.

  • 01

    Your process

    First we learn how things work for you now and build the platform around it instead of making you fit a box.

  • 02

    Your brand

    Design, copy, illustrations and a character from scratch, for your audience. No borrowed themes.

  • 03

    Your ideas

    Any mechanic you come up with, we’ll estimate, break into parts and build. If an idea is risky, we’ll say so and suggest how.

What else we can build for you

  • An AI receptionist answers and books at night
  • Booking straight from Google Maps
  • Consumables written off per service, restocked
  • Staff training: standards, tests, certification
  • Corporate wellness plans for company staff
  • A month-ahead forecast of load and revenue
  • Home care picked by your specialist, delivered
  • Sales targets and bonuses for specialists
  • Your own idea

How we work

  1. 01Brief

    Tell us about the business and your ideas via the form or Telegram

  2. 02Estimate & concept

    We fix scope, price and timing. Then show a design concept

  3. 03Development

    We build in stages. Every stage is live on a staging site

  4. 04Launch

    We go live and hand over rights and access. Support if you want it

Questions

We’ll build one for your business

The features fit the task: take this core, drop what you don’t need and add your own, or create something radically different and new. It all depends on your idea. Price and timing are fixed in the estimate.

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